top of page

Privacy Policy




Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”). Please also read our Terms of Service which sets out the terms governing the Services.


SoFiiT, Inc. is headquartered in Marina Del Rey, California, USA, and our Services are provided to you by SoFiiT, Inc.


This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to our subsidiaries (which have their own privacy policies) or third party products or services, including other companies you might interact with on or through the Services.


Questions or comments about this Privacy Policy may be submitted by mail or email using the contact information below or via


SoFiiT, Inc.

4676 Admiralty Way #503

Marina Del Rey, CA 90292


Attn: Legal 


Information SoFiiT Collects


SoFiiT collects information about you, including information that directly or indirectly identifies you, if you or other SoFiiT users choose to share it with SoFiiT. We receive information in a few different ways, including when you track, complete, or upload activities using the Services. SoFiiT also collects information about how you use the Services. There are also several opportunities for you to share information about yourself, your friends, and your activities with SoFiiT. For example:


Account, Profile, Activity, and Use Information


We collect basic account information such as your name, email address, date of birth, gender, weight, username, and password that helps secure and provide you with access to our Services. We also use dates of birth to enhance safety and privacy for our younger users, to place you on workout leaderboards, and to provide more accurate performance analysis.


Profile, activity, and use information is collected about you when you choose to upload a picture, video, post, or activity (including date, time, and geo-location information as well as your workout information), seek a gym buddy, schedule a workout with your gym buddy, join a challenge, add your equipment usage, view others' activities, or otherwise use the Services.


We use your contact information to contact you when needed, for example, to respond to your support requests.


Location Information


We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using the Services. But in order to use our core features (e.g., location-based gym-buddy matching, community workout feeds, etc.), it is necessary for you to permit us to track your device location while you use the Services. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.


Content You Share


We gather information from the photos, videos, posts, comments, encouragements, ratings, reviews, feedback and other content you share on the Services, including when you participate in partner events or create workout routines.


Contacts Information


You can choose to add your contacts' information by connecting your contacts from your mobile device or social networking accounts to SoFiiT. If you choose to share your contacts with SoFiiT, we will, in accordance with your instructions, access and store your contacts' information to identify potential connections and help you connect with them. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.


Connected Devices and Apps


SoFiiT collects information from devices and apps you connect to SoFiiT. For example, you may connect your Apple Watch, Apple Health, Apple Fitness, Garmin watch or Flywheel account to SoFiiT, and information from these devices and apps will be passed along to SoFiiT.


Health Information


SoFiiT may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Before you can upload health information to SoFiiT, you must give your explicit consent to the processing of that health information by SoFiiT. You can withdraw your consent to SoFiiT processing your health information at any time. You can also hide certain statistics, such as your heart rate, from being viewed by others on individual activities.


Payment Information


When you make a payment on SoFiiT, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services, and we do not store your credit card information.


Third-Party Accounts


SoFiiT allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Meta, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts, we will collect information that you have agreed to make available, such as your name, email address, profile information, and preferences. This information is collected by the Third-Party Account providers and provided to SoFiiT under their privacy policies. You can generally control the information we receive from these sources using the privacy controls in your Third-Party Account.


Technical Information and Log Files


We collect information from your browser, computer, or mobile device, which provides us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files, and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookie Policy.


The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track user movement in the aggregate, and gather broad demographic information (e.g., country of residence) for aggregate use. IP addresses may be linked to session IDs, athlete IDs, and device identifiers.


Other Information


We may collect information directly from you or through our service providers, such as when we collect your feedback through surveys.


We may also collect information about you from other SoFiiT users, such as when they give you encouragements or comment on your activities.



How SoFiiT Uses Information


SoFiiT uses the information we collect and receive as described below.


To provide the Services


We use the information we collect and receive to provide the Services, including providing you with the ability to:


  • Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and - with your consent - use your heart rate information to provide you with interesting and useful performance analysis. We may also match your GPS activities to specific workout routines to analyze your efforts against those of other users and to establish leaderboards.

  • Interact with other users. For example, to compete in workouts, participate in clubs, challenges, or events, message and follow other users, and use features that help users interact with one another, such as group activities, scheduling and messaging.

  • Manage your training. For example, to set goals and use your workout dashboard.

  • Explore new places to work out. 

  • Visualize your activities in new ways. 

  • Share insights with the SoFiiT community. We may analyze your public photos from specific workouts to attach characteristics to those routines.


Subject to your privacy controls, your information, including parts of your profile, username, photos/videos, users you follow and who follow you, clubs you belong to on SoFiiT, your activities, the devices you use, and encouragements and comments you give and receive will be shared on SoFiiT so that you may be able to participate in the Services, for example, to show your place on a leaderboard. Certain information (e.g., your name and some profile information) is also available to non-users on the web. Your precise location information, such as where you exercise, may also be shared on SoFiiT or to non-users, in accordance with your privacy controls.


To customize your experience


We use the information we collect and receive to customize your experience. For example, we may suggest workouts, routines, challenges, or clubs on SoFiiT that may interest you, users that you may want to follow, or new features that you may want to try. For example, if we know that you like to hike, we may tell you about new hiking routes or show you sponsored content related to hiking. Or if we see that you do yoga in a certain area, we may suggest joining a club or a yoga club in that area.


To provide you with targeted promotions


We use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if we see you are an active user who has been on a monthly subscription plan for an extended period of time, we may serve you a promotion to switch to a discounted annual plan. Or if you are an active user who has never subscribed, we may send you an offer for a free subscription trial.


To protect you and the Services


We use the information we collect and receive to protect users, enforce our Terms of Service, Acceptable Use Policy, and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. SoFiiT reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms. You can learn more about how to report content that violates our terms and standards here.


To assist you with a support request


We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.


To improve our Services


We also use the information we collect and receive to conduct research and to analyze, develop, troubleshoot, and improve the Services. To do this, SoFiiT may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.


To communicate with you


We may also use the information we collect and receive to market and promote the Services, activities, and events on SoFiiT, and other commercial products or services, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.


To process your subscription


We use the information we collect to process your subscription, including using your location data to determine your country pricing.



How Information is Shared


We do not sell your personal information for monetary value. We may share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below. In addition, we may sell or share aggregated data about our users, as described in more detail in the “Aggregate Information” section below.


Service Providers


We may share your information with third parties who provide services to SoFiiT, such as supporting, improving, promoting, and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, to promote SoFiiT or display information that may be relevant to your interests on the Services or other websites or services.


Publicly Available Information


When you join the SoFiiT community as an individual of 18 years of age or older, your profile and your activities are set to be viewable by everyone by default. If you do not customize your privacy controls within a short period of time, SoFiiT will begin hiding the first and last 200 meters of your activity maps by default. Your name and other profile information are viewable by other SoFiiT users and the public and, subject to your privacy controls, additional information and content you share may also be viewable. For example, your media content and routes may be accessed by other SoFiiT users and non-users or viewable on publicly accessible SoFiiT pages or in search engine results.


When you join the SoFiiT community as an individual under the age of 18, your profile and your activities are set to be viewable by followers only by default. In order for another SoFiiT user to be able to see your detailed profile information or your activities, the SoFiiT user must first request to follow you, and you must accept that request. For example, a SoFiiT user will not be able to see your uploaded activities or photos until after you have granted the SoFiiT user permission to follow you.


We provide a variety of privacy controls to manage the sharing of your information and encourage our users to adjust their controls to align with their desired experience.


Sharing Information and Activities


We share your information with other SoFiiT users and the public in accordance with your privacy controls. You can change the visibility of the activities you upload to SoFiiT. You can also share your activities with your contacts via text, email, or on social media applications like Meta, Instagram, and Twitter. If you link your SoFiiT account to other social networks and share your activities, they will be viewable on such third-party platforms, including your location information. You should use caution when sharing information via third parties, and you should carefully review the privacy practices of such third parties.


Targeted Advertising


We may use the information we collect and receive about you to provide you with targeted advertising if you accept non-essential cookies using our cookie banner. 


Third-Party Business via API or Other Integrations


We enable you to share your information and content with third-party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with SoFiiT to offer an integrated feature, such as a challenge sponsor, media streaming, or tracking device. You can choose to share your profile data and activity data (including private activities) with these third parties. Information collected by these third parties is subject to their terms and policies and may not provide you with the same privacy controls that are available on SoFiiT (for example, hiding a specific address or the start and end points on activity maps). SoFiiT is not responsible for the terms or policies of third parties.


Aggregate Information


SoFiiT may deidentify and aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples include information about equipment, usage, demographics, workout routines, exercise habits, routes, performance, and challenge participation and completion. SoFiiT may use, sell, license, and share this aggregated information with third parties for research, business, or other purposes to help our partners understand more about users, including the people who use their products and services. SoFiiT also uses aggregated data to generate community-powered features. Please visit your privacy controls if you would like to opt-out of SoFiiT using your information for these purposes.


Subsidiaries and Acquirors of our Business or Assets


We may share your information with our subsidiaries, who are required to handle your personal information in accordance with their own Privacy Policies.


If SoFiiT becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution, or other similar transaction, we may share or transfer your information in connection with such transaction.


Legal Requirements


We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory processes. We may also retain, preserve, or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; (3) to prevent or detect violations of our Terms of Service or fraud or abuse of SoFiiT or its users (4) or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.


Managing Your Settings


Privacy Controls


SoFiiT offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located on your privacy controls page, but some are specific to individual activities, workout routines, routes, or features. SoFiiT provides you the option to make your activities visible to everyone, only your followers and you, or just you. 


Adjust Notification and Email Preferences


SoFiiT offers various ways to manage the notifications you receive. You can choose to stop receiving certain email notifications by indicating your preferences via contacting You may also unsubscribe from these emails by following the instructions contained at the bottom of these messages. In our app, you can access your “Push Notifications” in the settings menu. Where permitted by local regulations, we may opt you into marketing-related communications if you substantially interact with the Services or purchase a subscription. We may also send you periodic communications asking if you would like to opt into receiving marketing-related communications.


If you receive marketing communications from one or more of our subsidiaries, you must opt-out individually from each subsidiary you are receiving brand-specific marketing from.


Any administrative or service-related emails (for example, to confirm a purchase, to notify you of pricing changes, to deliver a training plan you requested, or provide a significant update to our policies, etc.) may not offer an option to unsubscribe as they are necessary to provide the Services you requested. You are responsible for providing us with a valid email address and keeping it updated to ensure you receive these email notifications.


Updating Account Information

You may correct, amend, or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact SoFiiT at


Deleting Information and Accounts and Downloading Your Data


You can delete your account by contacting SoFiiT at


After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities, gym buddy information and place on leaderboards, cannot be reinstated. Following your deletion of your account, it may take up to 45 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.


Note that we do not have control over content you have shared directly with others, such as photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.


SoFiiT also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on SoFiiT's systems until you delete your account.


Children's Privacy


Our services are not intended for, nor directed to, children under 13 years of age. We use technical measures to prevent children under 13 years of age from creating an account and therefore do not knowingly collect personal information from anybody under 13 years of age. If you are under 13 years of age, do not use the Services.


Moreover, we strive to provide additional privacy and safety protections for individuals under 18 years of age. For example, when users under 18 years of age create an account, their profile and activities are set by default to be viewable by followers only. We also may limit how we collect or process the personal information of individuals under 18 years of age. 


How We Protect Information


SoFiiT implements technical, physical, and organizational measures and controls to safeguard and protect the transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity.


Please be aware that despite our efforts, we cannot guarantee absolute security of your account or information. In addition, you can take steps to protect your account and information, such as creating a unique password for SoFiiT that is not easily guessed and that you don't use anywhere else, not sharing your password with others, and promptly reporting suspicious activity or unauthorized account access.


Your Rights and Our Legal Bases


We provide the same suite of privacy controls to all of our users worldwide. Particular rights may be available to you if you reside in certain locations, such as the EEA, Brazil, or certain U.S. states such as California. Learn more about your rights and how to exercise them.


Our Legal Bases


SoFiiT relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:


  • as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information;

  • where you have consented to the processing;

  • where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;

  • to protect your vital interests, or those of others, such as in the case of emergencies; and

  • where necessary for the purposes of SoFiiT's or a third party's legitimate interests, such as our interests in protecting our users, our partners' interests in collaborating with our users, and our commercial interests in ensuring the sustainability of the Services.


Cross Border Data Transfers


The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed, and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service.


Whenever we transfer personal data internationally, we use legal mechanisms, such as Standard Contractual Clauses, to ensure data transfers comply with applicable law.


Retention of Information


We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted or becomes inactive. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which the information is processed, whether we can achieve those purposes through other means, and applicable legal requirements.


In addition, you can delete some items of information (e.g., profile information), and you can remove individual activities from view on the Services without deleting your account. For example, if you withdraw your consent to SoFiiT processing your health-related information, SoFiiT will thereafter delete all health-related information from activities you upload. Following your deletion of your account, it may take up to 45 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service, and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.


Information connected to you that is no longer necessary and relevant to provide our Services to you may be de-identified or aggregated with other non-personal data to provide insights that are commercially valuable to SoFiiT, such as statistics of the use of the Services. For example, we may retain publicly available segments or routes and other depersonalized geolocation information to continue to improve the Services, and we use aggregated information in SoFiiT Metro and our Global Heatmap. This information will be de-associated from your name and other identifiers.


Privacy Policy Updates


SoFiiT reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If SoFiiT makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner. If we make changes we deem to be material, we will provide a prominent notice. If you object to any changes to this Privacy Policy, you should stop using the Services and contact us at to delete your account.

bottom of page